Accra, 16 August 2025 — The Government of Ghana has issued a stern warning to MultiChoice Ghana, operators of DStv, over what it describes as “unfairly high subscription prices,” reigniting a long-standing debate about pay-TV costs in the country.
A 30% Cut or Licence Suspension
Communications Minister Samuel Nartey George said government expects DStv to slash its fees by at least 30 percent, warning that failure to comply could result in suspension of its broadcasting licence.
“Ghanaians deserve value for money. At a time when citizens are facing rising costs of living, it is unacceptable for multinational corporations to impose excessive subscription fees,” the Minister stated.
MultiChoice Defends Pricing
In response, MultiChoice insists its pricing reflects high operating costs, satellite technology investments, and content licensing fees. Company officials argue that sudden price reductions could compromise service quality, reduce access to premium sports and entertainment, and threaten jobs within Ghana.
A Long History of Complaints
This is not the first time DStv’s pricing has come under scrutiny. Over the past decade, Ghanaian subscribers have repeatedly expressed frustration that they pay more than viewers in neighboring countries for similar packages. Consumer watchdog groups have also criticized frequent price adjustments, calling them insensitive to economic realities.
Public Reactions Mixed
News of the government’s ultimatum has sparked widespread reaction. Some subscribers have applauded the intervention, describing it as long overdue. “We’ve been paying too much for too long,” said Kofi Boateng, a football fan in Accra. Others, however, fear that a suspension could cut off access to the English Premier League and other international programming highly popular among Ghanaian audiences.
What’s at Stake
Industry analysts estimate that DStv serves hundreds of thousands of households in Ghana. A suspension would not only impact subscribers but could also affect advertising revenues, sports broadcasting, and local partnerships with production houses and event organizers.
What Happens Next
Negotiations between government regulators and MultiChoice are currently ongoing. While the ministry has not given a specific deadline, officials insist they are prepared to act if the company fails to respond to demands.
For many Ghanaians, the outcome will determine whether television entertainment becomes more affordable — or whether a standoff between government and a multinational giant leaves viewers caught in the middle.